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CEO
Director — Rowan Burgess
  • Refined Commerce has extensive experience working with leading Magento and Shopify retailers
  • Design and Development
  • Start in 4-5 Business Days
  • Magento, Hyvä and Shopify
Rated excellent, 4.9 average

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A Total Tackle Transformation

Having had the pleasure of working with Total Fishing Tackle for many years, the website was overdue a major refresh. Implementing the very latest in frontend Magento 2 technology, Hyvä Themes provided the perfect foundation for a super lightweight, super fast website, future proofing the client's business online for years to come.
  • Industry

    Sport & Leisure

  • Location

    UK

  • Platform

    Magento 2

Who are Total Fishing Tackle

Total Fishing Tackle are a market leading fishing hoppy online retailer. Covering all major fishing disciplines from carp, coarse, predator and sea, the TFT team understands that there is nothing more frustrating than not having any choice, which is why they stock a huge range of over 12,000 active SKUs from 100 of the best brands in the industry.

A new vision

As part of the website refresh, we created a whole new vision of the brand online, starting from scratch. New fonts, colors, styles, effects etc.
We thoroughly reviewed and cataloged the existing website features and structure, and carefully included everything we wanted to keep in the new Hyvä website.

Comprehensive design

Whilst we always work to a budget, everything we do, we give it 100%. We don't do "out of the box", and every website we create is unique.
We take meticulous care in designing and developing every element, aspect and feature of any project we're involved in.
CEO

Let's plan a meeting to review your objectives

Regardless of our compatibility, Director Rowan Burgess provide a valuable second opinion and recommendations on optimising your ecommerce site for success

Going the extra mile

How many times have you seen a standard loading animation on websites you visit?
We don't do "standard". It's little touches like this that really make the difference between what we deliver and what a "typical" agency delivers.

Navigation is key

A huge enhancement to the customer experience was the reimagined site navigation, coupled with category visuals for easier identification. Influenced heavily by industry research, this new navigation is key to significantly improving category and product discoverability and site conversion.

Fully featured

We don't do things by half. How easy would our lives be if we just styled the "out of the box" features and functionality of the Magento platform? Very.
Instead, we take the time to put our decades of industry experience and knowledge to good use. No element or feature of the website was left untouched, everything is researched and optimised, according to the client's available budget.

Market leaders

We set the highest standards for ourselves. In turn, the websites we deliver allow our clients to set the highest standards in their industry.
Total Fishing Tackle is a perfect example of what we can achieve, and how far ahead of the competition we catapult our clients, when we give their website the care and attention they deserve.
CEO
Director — Rowan Burgess

Let's plan a meeting to review your objectives

Regardless of our compatibility, I'll provide a valuable second opinion and recommendations on optimising your ecommerce site for success