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CEO
Director — Rowan Burgess
  • Refined Commerce has extensive experience working with leading Magento and Shopify retailers
  • Design and Development
  • Start in 4-5 Business Days
  • Magento, Hyvä and Shopify
Rated excellent, 4.9 average

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17+ years of industry experience
Leading UK

Magento agency

Unlock your online business potential with

Refined Commerce

. We build stunning Magento websites and offer top-notch support. Start or improve your webshop with our certified developers for quality results at the most competitive rates

Let's review your objectives

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Rated excellent, 4.9 averages
Rated excellent, 5.0 average

Brands that trust us

Our Magento services

  • Development

    Professional Magento development services delivered at lightening speed and at a fraction of the cost of a traditional Magento agency

    Learn more
  • Agency Support

    We offer dependable Magento support beyond project completion, swiftly resolving issues and standing by you every step of the way

    Learn more
  • Hosting

    We've worked with the majority of the UK based Magento specialist hosts from budget to premium Magento hosting solutions. We know what will work best for you, just ask

  • Design

    Stand out from the competition with our expert Magento designers. Proficient in both Magento 1 and 2, we leverage the platform's full potential to deliver exceptional results

  • Migrations

    Expert Magento migration services ensuring seamless, efficient transitions to Magento, from Shopify, WooCommerce, BigCommerce, Shopware, SquareSpace and more

  • Support & Maintenance

    Comprehensive support and maintenance services for Magento, ensuring your online store runs smoothly and efficiently, with timely updates and expert assistance whenever you need it

  • Accelerator / Fast Track

    Experience accelerated growth with our Magento Fast Track program, designed to optimize your eCommerce performance and propel your business to new heights in record time

  • Audit & Recovery

    Revitalize your Magento store with our Audit & Recovery services, optimizing performance and driving growth

  • Integrations

    From stock integrations to email marketing systems to payment gateway development, over the 15+ years we've been working with Magento there's not many integrations we aren't experts with

Who says
you can’t have it all?

We offer the perfect balance between agencies and freelance developers; we aren’t bound by typical agency overheads and limitations, but we retain that passion and professionalism. We’re a team of Magento and Shopify specialists producing some of the most refined ecommerce stores in the UK and beyond

Typical Agency

  • Usually lots of collective experience

  • Professional outfit, commercially responsible

  • Generally good availability and reliability

  • Resource capacity for big/complex projects

  • Full service, industry network covering all ecommerce services

  • Expensive, large overheads

  • Slow to deliver

  • Too many contact points(account managers project managers etc)

  • High staff turnover, loss of knowledge

CEO
  • A single and consistent point of contact

  • Cost effective, hugely competitive rates

  • Professional outfit, commercially responsible

  • Resource capacity for big/complex projects

  • Multi-skilled, well established, experienced team

  • Quick, agile and flexible

  • Can be an extended part of your team

  • Full service, industry network covering all ecommerce services

  • Great reliability and availablility

  • Decades of extensive collective experience

  • No outsourcing

Freelance Developer

  • Quick, agile delivery

  • Can be an extended part of your team

  • Cost effective

  • A single and consistent point of contact

  • No outsourcing

  • Higher risk, lack of commercial accountability

  • Limited capability and capacity

  • Can be unreliable

  • Can be inexperienced

  • Lack of system and comms structure

  • Can be unprofessional

  • Lack of support and continuity

We are a team of certified specialists

Our skilled team seamlessly handles the toughest Magento/Adobe Commerce projects. From building from scratch to rescuing struggling websites, and providing ongoing consultancy and support, we excel at solving complex problems with elegant solutions

Key Capabilities of Magento

A Fully-Customized Platform for B2B and B2C Online Stores

  • Customizable and Scalable Solutions

    Magento offers fully customizable and scalable solutions tailored for both B2B and B2C online stores, adapting to the unique needs of any business

  • Comprehensive Performance Optimization

    Optimize loading times and overall performance, enhancing the user experience and increasing sales by ensuring your webshop runs smoothly and efficiently

  • Advanced API and Third Party Integrations

    Connect your store seamlessly with external tools and APIs, leveraging a vast marketplace of extensions to enhance functionality and streamline operations

  • Cutting-Edge Design and UX/UI

    Implement modern, sleek designs using themes like Hyvä for fast, reload-free browsing and superior user experience

  • Expert Replatforming and Data Migration

    Benefit from expert guidance in selecting and migrating to the best ecommerce platform, ensuring a business-oriented approach that focuses on maximizing your sales and growth potential

  • CEO

    I’m ready to discuss your project right now

    Ensure your website is in the best condition possible to maximise performance and sales

The process

Our goal is to provide the most professional, comprehensive and rapid service possible at affordable rates that are simply unachievable by typical digital agencies

  • 1.Discovery and Planning

    We begin with a thorough discovery phase to understand your business goals, target audience, and specific requirements. This stage involves detailed consultations, competitor analysis, and market research to create a strategic plan that aligns with your vision and objectives.

  • 2.Design and UX

    Our team creates wireframes to outline the website's structure and layout. We focus on a clean, intuitive design that enhances user experience. This step includes developing a visual style guide that reflects your brand's identity and ensures consistency across all pages.

  • 3.Development and Integration

    Using the latest Magento 2 version, we build the website's core functionalities, integrating essential features such as payment gateways, shipping modules, and third-party extensions. Our team ensure the site is robust, scalable, and optimised for performance.

  • 4.Content Creation and Management

    We collaborate with you to create compelling, SEO-friendly content that engages visitors and improves search engine rankings. This includes product descriptions, blog posts, and multimedia content that align with your brand's tone and messaging.

  • 4.Testing and Quality Assurance

    The solution is rigurously tested before handed over to you for review and further testing. Once we’re all happy with the solution, we schedule a launch date.

  • 5.Launch and Training

    Once the website passes all quality checks, we proceed with the launch. Our team provides comprehensive training to the client's staff, ensuring they can manage and update the site efficiently. We also offer ongoing support to address any post-launch issues and facilitate continuous improvement.

  • 6.Improve, promote, grow

    Post-launch, we monitor the website's performance and user feedback to identify areas for improvement. Our team provides regular updates, security patches, and optimisation services to keep the site running smoothly and effectively meeting business objectives.

Integration with Hyvä to improve the interface solution

Hyvä offers unparalleled performance, lightning-fast speed, and robust flexibility, readying your Magento 2 website for big growth

Trusted by store owners
and agencies worldwide

Rated excellent, 4.9 averages
Rated excellent, 5.0 average
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Amy Cook
  • High quality service and super-fast response times. We've been working with Rowan for 2 years now and his knowledge and expertise has been vital for our online business growth. The other outstanding quality he has is his response time, especially in emergency situations

    Naveed Khan
  • Extremely professional, polite and friendly gentleman. He really knows his stuff and was able to teach me- a complete novice how to set up and maintain my e-commerce shop.

    Kirsty
  • Working with Rowan has been easy. He is straight to the point and manages to break down each area of the website so that it's a simple discussion every time. Rowan has helped me with 3 projects so far and will be starting the fourth shortly.

    Amy Cook
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Very very happy!!

    Phil Battersby
  • Fantastic service. Real attention to detail and care taken every step of the way. Did a lot of complicated Magento development for us. Will definitely use again.

    Sarah Turnbull
  • Highly recommended Magento web developer. Experienced, efficient, good communication, good advice given, looking forward to working together moving forward.

    Kat Braganza

We partner with some of the best in the business

Refined Commerce has extensive experience working with some of the worlds most popular ecommerce platforms and maintains close partnerships with industry leading ecommerce services

Frequently Asked Questions

Didn't find the answer to your question?

  • What Magento and Adobe Commerce services do you offer?

    We specialise in building and maintaining high-performance Magento and Adobe Commerce websites. Our services encompass everything from initial strategy and design to development, deployment, and ongoing support and optimisation.

  • Do you work with specific industries or niches?

    While we have expertise in various industries, we excel in ecommerce. Our focus on Magento and Adobe Commerce allows us to deliver tailored solutions for diverse sectors, including fashion, retail, B2B, and more.

  • How do you approach website design and development?

    We combine strategic thinking with technical expertise. Our process involves in-depth consultations to understand your business goals and target audience. We then create a custom design that aligns with your brand identity, followed by robust development and testing to ensure optimal performance.

  • What is your Magento project management process like?

    We employ a structured project management methodology to ensure seamless collaboration and delivery. Our team maintains open communication, providing regular updates and progress reports. We prioritise client involvement throughout the project to guarantee alignment with your vision.

  • What is your approach to Magento SEO?

    We integrate SEO best practices into every project. Our partner SEO team conducts in-depth keyword research and on-page optimisation to improve search engine visibility. Ongoing SEO efforts ensure your website maintains a strong online presence. We work with trusted SEO partners that provide these services to our clients.

  • Do you offer Magento consultancy services?

    Yes, we provide comprehensive Magento and Adobe Commerce consultancy. Our experts can offer strategic guidance on various aspects of your online business, including market analysis, customer journey mapping, and sales optimisation.

  • How do you handle ongoing Magento maintenance and support?

    We offer flexible Magento maintenance and support packages tailored to your specific needs. Our team provides ongoing monitoring, updates, and troubleshooting to ensure your Magento or Adobe Commerce website operates optimally.

  • What is your approach to Magento website design and user experience (UX)?

    Our design process is centered around creating exceptional user experiences. We combine aesthetics with usability to design websites that not only look stunning but also drive conversions. User testing and data analysis inform our design decisions.

  • Do you offer Magento hosting services?

    Whilst we don't host Magento websites, we work with a wide range of Magento and Adobe Commerce specialist hosts and would be happy to make a recommendation suited to your hosting needs.

  • How do you handle Magento website migrations?

    We have a proven process for migrating websites from other platforms to Magento or Adobe Commerce. Our team carefully plans and executes the migration, minimising downtime and ensuring data integrity.

  • What is your experience with specific Magento and Adobe Commerce extensions?

    Our team has extensive experience working with a wide range of Magento and Adobe Commerce extensions. We can recommend and implement suitable extensions to enhance your website's functionality.

  • How do you measure the success of a Magento website?

    We use key performance indicators (KPIs) to measure website success. This includes tracking metrics like conversion rates, average order value, customer acquisition cost, and return on investment (ROI).

  • What is your approach to mobile optimisation?

    Mobile optimisation is crucial for success. We design and develop all our Magento websites with a mobile-first approach, ensuring optimal performance and user experience across all devices.

  • How long does a typical Magento or Adobe Commerce project take?

    Project timelines vary depending on project scope and complexity. We provide detailed project timelines during the initial consultation and maintain open communication throughout the process.

  • What is your Magento project pricing structure?

    Our pricing is project-based and tailored to individual client needs. We offer transparent quotes and flexible payment options. We believe in building long-term partnerships and are happy to discuss pricing in more detail during a consultation.


    For each task of set of tasks or project we will consider a variety of factors like the type of work involved, the risk involved, the type of client, the value to the client, the tools we need to complete the task, the urgency of the task etc.

  • Where are you located?

    We're based in London, but we work remotely with clients across the globe.

  • Are you able to meet clients?

    When necessary (and when budget permits), we're happy to travel to visit clients in person for discovery meetings and review sessions to discuss their Magento or Adove Commerce projects.

  • When can get you get started on my project?

    As soon as we have agreed the scope of work, signed the contract and the deposit has been paid, we can schedule the project in the calendar and make a prompt start.

  • Is Magento the right platform for me?

    Whether or not Magento is the right platform for you completely depends on your business and what you sell. If you have a significant number of products and categories, or you need the site to deliver a customised experience such as allowing users to build or create their own products with multiple components and variants, then Magento may be the right platform for you. The right platform can also be guided by your budget and revenue ambitions. If you’re unsure about which ecommerce platform is right for your business, then get in touch with our team.

  • What sort of clients do you work with?

    We work with clients local, national and even international.


    No Magento client is too small or too big. We’ve helped many start-ups on tiny budgets get to where they want to be online with the Hyvä theme, all the way to clients turning over £200m+ per year online.

  • Do you offer a monthly Magento retainer?

    Most clients enjoy the peace of mind having someone on hand to fix their website as soon as there’s an issue.


    We offer a monthly Support & Maintenance retainer that covers things like security patching, website bugs, server issues etc.


    A retainer allows you to focus on the main projects in the knowledge that the housekeeping is kept in control.


    The cost of this service is dependent on many factors, but please get in touch to discuss further.

  • Responsibility & Non Disclosure

    We completely respect the privacy needed by my clients. We do not pursue any recognition for work undertaken and will be happy to sign an NDA where preferred.

  • Liability & Indemnity Insured

    As is the nature of providing digital services, there’s always a small chance things do not go strictly according to plan. We maintain a Professional Indemnity insurance cover, for your peace of mind.

CEO
Director — Rowan Burgess

Let's plan a meeting to review your objectives

Regardless of our compatibility, I'll provide a valuable second opinion and recommendations on optimising your ecommerce site for success