An online Easy Order tool for custom laser-cut metal parts.
LaserMaster is a UK laser cutting and fabrication company offering cutting, folding, CNC machining, welding and finishing in steel, aluminium, brass and copper. Its old website was dated and hard to use on a phone, so we rebuilt it on Shopify around an Easy Order tool that lets customers specify and order simple cut profiles online.
LaserMaster in numbers
- 4steps from a blank to a priced custom part: profile, material, dimensions, reviewLive store, read 31st October 2026
- 10services in the menu, the six core services each with its own drawn iconLive store, read 31st October 2026
- 1.9 sLargest Contentful Paint for real mobile visitors, passing all three Core Web VitalsChrome UX Report, mobile, 28 days to 31st October 2026
The brief.
LaserMaster came to us after a frustrating experience with a previous agency. Its website was dated, awkward to use and not built for phones, which undersold a business whose work is all about precision.
The brief was a modern, responsive site on Shopify that explains every service clearly and lets a customer order simple custom parts online: choose a profile, a material and the dimensions, and see the price change as the design does.
What we built.
Three parts of the site that do the selling, captured from the live site on 31st October 2026.
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Easy Order: custom parts, priced online.
The tool takes a customer through four steps: select a simple profile, select the material, specify the dimensions and review. Profiles run from a plain rectangle to plates with holes, frames and cut-outs, holes and cut-outs can be added, and the price updates as the design changes, so a washer, a disc or a flange plate can be ordered without a phone call.
- Four guided steps
- Profiles with holes, frames and cut-outs
- Price updated as the design changes
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Every service, with its own icon.
We drew a bespoke set of icons for the services, from sheet metal laser cutting and plasma cutting to folding, CNC machining, welding and fabrication, with one stroke weight and one geometry throughout. The mega menu sets each icon beside its service, with finishing services such as vapour blasting and powder coating beneath, and the same icons lead the menu on a phone.
- A drawn icon for each core service
- The same set on desktop and phone
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Service pages that answer the specification.
Each service page opens with what a buyer needs to know. For sheet metal laser cutting: sheets cut to size up to 30 mm thick, fibre laser or HD plasma, the steels and non-ferrous metals covered, no minimum order, and a button straight into Easy Order. The layout works as well on a phone as on a desktop.
- Capability stated up front
- A route into Easy Order on every page
Measured on real customers' devices.
Not a lab score: these are the speeds real customers get, collected by Chrome from their own phones and laptops.
Passes Core Web Vitals on mobile
Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. 75th percentile of real Chrome visits to the store's homepage, read in PageSpeed Insights.
The stack.
What the store is built on, and what each part does for the business.
- Shopify The platform: catalogue, cart and checkout.
- Easy Order Custom profile ordering with live pricing, built on Shopify.
- Icon set A bespoke set of service icons, drawn for the site.
Selling something made to order? Talk to us about Shopify.
We design and build Shopify and Shopify Plus stores, including ordering tools for products that are specified rather than picked off a shelf. Tell us what you make, and you will have a reply within one working day with how we would approach it.
