A chat box on the store
- What it is
- A widget answering visitors' questions
- Who sees it
- Visitors
- What it needs
- A search and product pages that already work
- Our view
- Fit one later if you still want it
We do not lead with it.
AI for ecommerce, for Magento and Shopify stores.
AI in your store, done for you, with you, or by your own team with us beside you.
AI is changing how ecommerce stores are built and maintained, and merchants should not have to work it out alone. We use it on every piece of work we do, we set it up for merchants who want to do more themselves, and we stay answerable for the store either way. Five services for Magento, Adobe Commerce, Hyvä and Shopify merchants in the UK and Ireland, with every output checked by a person.
What do you want AI to do for the store?
Start from the job. Each route leads to a page that says what is included and how it is priced.
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Get work done faster
Senior engineers with AI tooling on every task.
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Fix thin product pages
Descriptions, attributes and translations from your own data.
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Help people find things
Search tuned on what your customers actually type.
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Be found by AI shopping agents
Product data that agents can read, compare and trust.
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Do more yourselves with AI
Your team makes the changes; we set it up and oversee it.
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Not sure where to start
Tell us about the store and we will say where AI would help most.
Five AI services.
Most merchants start with the delivery that is already part of all our work, and add the others as the store needs them.
- Faster, cheaper deliverySenior engineers with AI tooling on every task, with the saving passed on.
- Product content at catalogue scaleFrom your own data, every item read by a person.
- Search and merchandisingKlevu, Algolia or Hyvä-native search, tuned on real queries.
- Ready for agent shoppingStructured data and feeds AI agents can read and trust.
- Your team, AI and usYour team makes changes with AI; we set it up and oversee what it ships.
Three things sold as AI for ecommerce.
They are not the same, and only some of them pay today.
AI in how the work is done
Our usual advice- What it is
- Engineers, your own team, content and search working with AI tooling
- Who sees it
- You, in what the work costs and how soon it is done
- What it needs
- A person deciding what ships
- Our view
- Where most of the value is today
Already in every piece of work we do, and something we set up for merchants.
AI as a buyer
- What it is
- Shopping agents comparing and buying
- Who sees it
- Agents, for people
- What it needs
- Complete structured data, honest stock and price
- Our view
- The plumbing pays now, whatever agents become
Early and moving. We say so.
The team behind the AI work.
Measured facts about stores this team has built. None of these figures is a claim about AI.
- 1.4s
for the main content to load on a phone at OutdoorLiving.ie, measured by Google on real customers.
Chrome UX Report, p75, 28 days to 31st October 2026 - 5.0
on Google from 23 reviews, quoted on these pages word for word.
Read the reviews on Google - 97m
attack requests stopped in front of one store in twelve months, before they reached Magento.
Total Fishing Tackle, to 11th November 2026
Fishing tackle, UK and worldwideMagento 2 and Hyvä
Total Fishing Tackle
A full redesign and Hyvä rebuild for a tackle retailer selling across the UK and worldwide, with ongoing development.
Garden furniture, IrelandMagento 2 and Hyvä
OutdoorLiving.ie
A Hyvä rebuild grown into a multi-store estate for an Irish garden retailer, with ongoing development.
Passes Core Web Vitals on mobile
- LCP1.4 s
- INP168 ms
- CLS0
Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.
Mattresses and bedding, UK and IrelandMagento 2 and Hyvä
Dormeo
Hyvä build for dormeo.co.uk and dormeo.ie, designed mobile first around how people choose a mattress.
Passes Core Web Vitals on mobile
- LCP1.5 s
- INP138 ms
- CLS0.03
Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.
… Every time I’ve emailed them, they’ve been incredibly responsive with quick replies, clear answers, and genuinely helpful support. It’s rare to find a company that communicates this well. The quality of their work is second to none. Everything they’ve delivered has been polished, professional, and done to a very high standard. You can tell they really care about the end result and take pride in what they do. …
From first look to first invoice.
£80an hour, plus VAT. One rate for every merchant, with no account-management fee. Ad hoc or on a monthly retainer.How pricing works
- 1
A free first look
A free first look: tell us the store and what you want from AI, and get findings, a plan and an estimate in writing. On Magento? Start with the free health check.
Within two working days - 2
A plan and an estimate, in writing
What we found, what we would do about it and what it is likely to cost, once we have examined the store. Larger scopes are refined as the detail is agreed.
Before anything starts - 3
Staging first, then live
Work is done on a copy of the store and tested there, then deployed at a quiet time with a way back.
Throughout - 4
One itemised invoice a month
Each piece of work listed with its own price, whether you work with us ad hoc or on a monthly retainer.
Monthly
Questions merchants ask before they choose.
Can we use AI to maintain our own store?
Increasingly, yes, and we help merchants do it. We set up the foundations with you (a repository, a staging copy, a deployment pipeline with a review step), your team makes changes with AI tooling, and a senior engineer reads what is deployed, holds the risky changes and steps in when something breaks. See your team, AI and us.
Will AI replace our ecommerce agency?
It changes what an agency is for. AI lets a merchant's own team do far more of the everyday work; what it does not bring is years of judgement about payments, security, upgrades and what breaks a trading store. We think the useful agency is the one that helps you do more yourselves and stays answerable for the store.
What is AI for ecommerce, in practice?
Three different things get sold under the name: a chat box on the storefront, AI in how the work is done, and AI as a buyer through shopping agents. Most of what pays today is the second and the plumbing for the third: engineers working faster, product data written from your own sources, search tuned on real queries, and structured data agents can read.
Do you publish AI uplift figures?
No. We have not measured a conversion uplift or a time saving in a way we would stand behind, so you will not find one on these pages. What you will notice is work coming back sooner and costing less, and your own analytics tell you the rest.
Does this work on Shopify as well as Magento?
Yes. Product content, search, agent readiness and oversight apply to Magento, Adobe Commerce, Hyvä and Shopify stores. Only the loading and the platform plumbing differ.
Is our customer data put into AI tools?
No. Engineering work does not need customer personal data, and product content is written from product data. Code and logs are worked on with AI tooling under commercial terms that do not use them to train models.
Do we need a chatbot?
Rarely first. Most of what a storefront assistant answers is a search that should have worked and a product page that should have said it. Once those are right, an assistant has something to stand on; we will fit one if you still want it.
Start with where the store stands, free.
Give us the address and we will read what the store already shows the world: release, support status, PHP, headers, hosting and any sign of a hijack. One page, by email, within two working days. Nothing is accessed or tested.
- Magento Open Source, Adobe Commerce and Mage-OS stores
- No login, no access, no obligation
- Written by a person, not a scanner
Free store health checkOne page, by email
Example report Magento Security and Upgrade Health Check
example-store.co.ukNeeds attention
- Platform
- Magento Open Source 2.4.4-p3
- Adobe support
- ended 12th April 2025
- PHP
- 8.1, end of life 31st Dec 2025
- Frontend
- Luma
- Security headers
- 2 of 6 present
- Hijack indicators
- none found
What we would do first. Apply the outstanding security fixes, then plan the upgrade to a supported release.