Hyvä agency for Magento and Adobe Commerce.

The fastest storefront Magento has ever had, from a Hyvä Silver Partner working with it since 2020.

Hyvä is the best thing to happen to Magento storefronts: it replaces the slow Luma frontend with one built on Tailwind CSS and Alpine.js that is faster for shoppers, simpler to build on and cheaper to change, without a replatform. We build every new Magento store on it, migrate Luma stores to it, fit Hyvä Checkout and set up Hyvä Commerce.

Standing
Hyvä Silver Partner, working with Hyvä since 2020
Services
Migration, development, Hyvä Checkout and Hyvä Commerce
Price
A written estimate per project; the Hyvä Theme itself is free
First step
The free health check tells you whether you use Luma or Hyvä

Where is your store with Hyvä?

Four starting points, each leading to the page that covers it.

  • Still on Luma

    Slow on a phone, costly to change, and you want to stay on Magento.

  • On Hyvä already

    A theme that needs to keep moving, or whose last agency has left.

  • Losing shoppers at checkout

    Magento's default checkout on a Hyvä store.

  • Waiting on developers for pages

    A marketing team that cannot publish without a ticket.

Luma, Hyvä or a headless PWA?

Three ways to put a frontend on Magento. The one you use decides how fast the store feels on a phone and what every change costs.

Luma

Built on
RequireJS, Knockout.js and LESS, a stack from 2015
What changes
Nothing: it ships with Magento
Cost to change
High: parts are tangled together
Suits
Stores that are about to move on from it
Worth knowing
  • Slow on phones, where most shoppers are
  • Maintained by Adobe but no longer developed
  • Fewer developers each year want to work on it

It served Magento well for years. Its age now shows on every phone.

Hyvä

Our usual advice
Built on
Tailwind CSS and Alpine.js
What changes
The frontend only; admin, data and URLs stay
Cost to change
Lower: simpler, independent components
Suits
Almost every Magento store, from a start-up to an enterprise estate

Our advice in nearly every case, and the only frontend we build new stores on.

Headless PWA

Built on
A separate application on Magento's API
What changes
A second system to build, host and maintain
Cost to change
High: two systems to keep in step
Suits
Larger merchants with their own developer team

We will tell you if your store is one of them.

Proof from real Hyvä stores.

Google's real-user data for stores on our case pages, and a verbatim review.

  • 1.3s

    for the main content to load on a phone at Supadance, measured by Google on real customers.

    Chrome UX Report, p75, 28 days to 31st October 2026
  • 5.0

    on Google from 23 reviews, quoted on these pages word for word.

    Read the reviews on Google
  • 97m

    attack requests stopped in front of one store in twelve months, before they reached Magento.

    Total Fishing Tackle, to 11th November 2026
Supadance: a category page of the live store on desktop
Supadance on a phone
Dance shoes, handmade in EnglandMagento 2 and Hyvä

Supadance

Design and Hyvä build for a British dance-shoe maker selling worldwide, with ongoing development and support.

Passes Core Web Vitals on mobile
  • LCP1.3 s
  • INP112 ms
  • CLS0.01

Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.

OutdoorLiving.ie: a category page of the live store on desktop
OutdoorLiving.ie on a phone
Garden furniture, IrelandMagento 2 and Hyvä

OutdoorLiving.ie

A Hyvä rebuild grown into a multi-store estate for an Irish garden retailer, with ongoing development.

Passes Core Web Vitals on mobile
  • LCP1.4 s
  • INP168 ms
  • CLS0

Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.

Dormeo: a category page of the live store on desktop
Dormeo on a phone
Mattresses and bedding, UK and IrelandMagento 2 and Hyvä

Dormeo

Hyvä build for dormeo.co.uk and dormeo.ie, designed mobile first around how people choose a mattress.

Passes Core Web Vitals on mobile
  • LCP1.5 s
  • INP138 ms
  • CLS0.03

Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.

… This has turned out to be a very good decision as Rowan has proven to be prompt, professional, efficient and very good at what he does! From helping with design and logic to coming up with solutions for all sorts of requests which we throw at him. We no longer feel like we are in perpetual development. …

Rob LOutdoorLiving.ieGoogle review

From first look to first invoice.

£80an hour, plus VAT. One rate for every merchant, with no account-management fee. Ad hoc or on a monthly retainer.How pricing works
  1. 1

    A free first look

    The free health check: one page on where your store stands, read from its public pages. Nothing is accessed or tested.

    Within two working days
  2. 2

    A plan and an estimate, in writing

    What we found, what we would do about it and what it is likely to cost, once we have examined the store. Larger scopes are refined as the detail is agreed.

    Before anything starts
  3. 3

    Staging first, then live

    Work is done on a copy of the store and tested there, then deployed at a quiet time with a way back.

    Throughout
  4. 4

    One itemised invoice a month

    Each piece of work listed with its own price, whether you work with us ad hoc or on a monthly retainer.

    Monthly

Questions merchants ask before they choose.

What is Hyvä?

Hyvä is a modern storefront for Magento that replaces the ageing Luma frontend with one built on Tailwind CSS and Alpine.js. It sends a fraction of the code to the browser, so pages load and respond far faster, and it is much simpler to build on. The Magento backend, admin, catalogue, customers, orders, integrations and URLs stay as they are. The Hyvä Theme is free and open source, and works on Magento Open Source, Adobe Commerce and Mage-OS.

Will Hyvä make our store pass Core Web Vitals?

It removes the biggest cause of a slow Magento frontend, but Google measures Core Web Vitals from real visits, and hosting, images and third-party scripts matter too. We measure your store before and after, and plan the other causes in the same project.

Is Hyvä better than a headless PWA?

For most of the merchants who ask us, yes: it is fast without a second application to build, host and keep in step with Magento. A headless PWA can suit a larger merchant with a developer team of its own. Our article on Hyvä against PWA Studio sets out the trade-offs.

What does Hyvä cost?

The Hyvä Theme is free: Hyvä made it open source in November 2025. Hyvä Checkout, Hyvä Commerce, Hyvä UI and Hyvä Enterprise are optional paid products, licensed from Hyvä and shown separately. Our work is priced as a project, with a written plan and estimate once we have examined the store.

How long have you worked with Hyvä?

Since 2020, and we hold Hyvä Silver Partner status. We build new stores on it, migrate Luma stores to it, fit Hyvä Checkout and set up Hyvä Commerce.

What advantages does Hyvä have over Luma and other Magento themes?

Speed, simplicity and cost. Hyvä replaces the hundreds of script and style files Luma loads with a handful, so pages appear and respond far faster, above all on phones. Its components are simple and independent, so new features take less time to build, and a faster store is better placed in search and converts more of its visitors.

Is Hyvä compatible with our Magento extensions?

Almost always. The backend of every extension keeps working unchanged. For the frontend, most established vendors now ship Hyvä compatibility, Hyvä maintains a large library of compatibility modules, and where neither exists we write one. Every extension is checked before we estimate.

Which payment providers work with Hyvä?

All the major ones, among them Mollie, Stripe, Adyen, PayPal and Klarna, either through the provider's own Hyvä module or Hyvä's compatibility library. We check each of yours and test it end to end on staging.

Can Hyvä handle large catalogues and high traffic?

Yes. Hyvä is used by small independent shops and by very large brands. It sends far less to the browser and asks less of the server per page, which matters most when traffic peaks.

Does Hyvä work for B2B?

Yes. Customer-specific pricing, quick order, requisition lists and company accounts work on Hyvä, and Hyvä Enterprise supports the Adobe Commerce B2B features.

How long does a Hyvä project take?

A new build or a migration from Luma typically takes weeks rather than months, because Hyvä is quicker to build on than Luma. The written plan gives you dates once we have examined the store.

Find out whether your store uses Luma or Hyvä, and where the release stands, free.

Give us the address and we will read what the store already shows the world: release, support status, PHP, headers, hosting and any sign of a hijack. One page, by email, within two working days. Nothing is accessed or tested.

  • Magento Open Source, Adobe Commerce and Mage-OS stores
  • No login, no access, no obligation
  • Written by a person, not a scanner
Free store health checkOne page, by email

5.0 from 23 Google reviews

Free, with no obligation. We read only what your store serves publicly; nothing is accessed or tested, and it is not a security guarantee. Privacy notice.
What you receive
Example report
Magento Security and Upgrade Health Check
example-store.co.ukNeeds attention
Platform
Magento Open Source 2.4.4-p3
Adobe support
ended 12th April 2025
PHP
8.1, end of life 31st Dec 2025
Frontend
Luma
Security headers
2 of 6 present
Hijack indicators
none found

What we would do first. Apply the outstanding security fixes, then plan the upgrade to a supported release.

Free health check