Theme sections, custom apps and integrations by senior engineers, instead of a sixth app.
Theme development, custom apps and integrations for Shopify and Shopify Plus stores, by senior engineers. For merchants of every size whose store needs something the theme editor and the app store cannot give them. Work with us ad hoc or on a monthly development retainer.
What merchants say when they bring Shopify work to us.
We have twenty apps installed and the store feels slower every month.
Each app adds scripts to pages it may not need. An app audit removes, replaces or defers what is not earning its place.
We pay monthly for an app that does one small thing.
A little custom code can often own the feature outright, with no script loading on every page.
Our theme update broke the custom sections someone added.
They were edited into the theme rather than built to survive it. Sections and blocks should outlive vendor updates.
Six kinds of work, all by the same senior engineers.
Sections and blocks your team places and edits, built on Shopify's current theme architecture.
Pricing rules, configurators, portals and internal tools on Shopify's APIs, owned by you.
ERP, accounting, warehouse, email, reviews, feeds and marketplaces, connected and monitored.
Checkout customisation, company accounts and market stores where your plan allows them.
Every app read for what it loads and costs; unused ones removed, heavy ones replaced.
Broken templates, stopped feeds and discounts that stack wrongly, found and written up.
The same steps for a small section change and a two-month app.
Send us the store address and a few lines about what you need. A senior person reads the public store, the theme and what each page loads.
Within two working daysTell us what you want by email. Small requests are simply done; for a custom app, a new theme or anything larger, you get a written estimate first.
Within two working daysTheme work on an unpublished copy of your theme, apps and integrations on a development store, so the live store is untouched.
In order of priorityWhen you are happy, the theme is published or the app installed at a quiet hour, with the previous version kept to roll back to.
At a time agreed with youThe question behind most Shopify development tickets. We answer it on the ticket, with reasons, and we are not paid by app vendors.
We price the work, not the clock.
Ask for work as you need it, and everything requested in a month is itemised on one invoice at the end of it, each piece with its own price. Or agree a monthly development retainer. A custom app, a new theme or a large integration is estimated in writing as a project. Shopify plan fees and app subscriptions are paid to Shopify and the vendors.
Shopify rebuild for an industrial laser cutting and fabrication company, with an Easy Order tool for custom pieces and a bespoke set of service icons.
Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.
… He consistently delivers top-notch work, characterized by lean, clean code and solutions optimized for speed and solid user experience. He leverages native Shopify functionalities, avoiding over-reliance on third-party apps. …
We build on Shopify and on Magento. When a merchant asks which is right for them, we have no reason to push either.
A registered Shopify Partner, building themes, custom apps and integrations for stores selling in the UK and abroad.
You deal directly with the founder. No juniors learning on your store and no account managers in between.
Usually on what you have. Most Shopify stores use a well-made theme from the theme store or a vendor, and the right work is new sections, blocks and templates built in a way that survives the vendor's updates. We start again only when the theme is old, heavily hacked or no longer updated, and say which in writing.
An app when a good one exists, is maintained, and does what you need without doing a great deal else. Custom code when nothing fits, when the app adds weight to every page for a feature on one, or when you pay monthly for something a little custom code would own outright. We tell you which and why, and we are not paid by app vendors.
Often, and the honest way to say it is that we measure first. Shopify stores slow down through accumulated apps and their scripts, oversized images and theme code added in a hurry. We read what each page loads, remove or defer what is not earning its place, and measure again, on your store rather than with a promised figure.
Not for themes, apps or most integrations, which are the same on every plan. Plus matters when you want to customise the checkout itself, sell B2B with company accounts, or open additional stores for other markets. If what you ask for needs Plus, we say so before any work is done.
Yes. We work with whoever else touches the store, in your theme's version control, with the same discipline: a preview theme or development store first, then live. Many merchants use us for the development their regular team does not have time or depth for.
For a few merchants with a developer team and a reason, a separate frontend on Shopify's APIs is the right architecture. For most, a well-built Liquid theme is faster to build, cheaper to own and lets your team edit the store without a developer. We recommend headless when your store needs it and not before.
Get in touch and you get three things.
Not a sales team, and nobody reading from a script.
Within two working days.
What happens next, and when, is your decision.