We build, upgrade and maintain Magento, Adobe Commerce and Shopify stores.
Refined Commerce is a UK Magento, Adobe Commerce, Hyvä and Shopify agency: a team of senior engineers with decades of collective experience and one point of contact. We work with small independent stores and with large enterprise estates, in the UK, Ireland and beyond, for merchants who want the people doing the work to be the people they talk to.
Since 2008Working on Magento since 2008, and as Refined Commerce Ltd since 2013.
- 5.0 from 23 Google reviews
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Bronze, Ecommerce Awards 2025Best Ecommerce Boutique Agency - Hyvä Silver PartnerListed on hyva.io
- Shopify PartnerShopify and Shopify Plus
Four commitments, and how to test each one.
Every agency says it is responsive and transparent. These are the promises we make instead, each with a way for you to check that we kept it.
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One point of contact.
The person who answers your first email is the person you deal with throughout. There is no account manager in between.
How to check: Look at who replies to your first email and who replies to your fiftieth. It is the same person.
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A plan and an estimate before work starts.
We examine the store first, then tell you in writing what we found, what we would do and what it is likely to cost. If the detail changes what is needed, you hear before the work is done, not afterwards.
How to check: Ask what a piece of work is likely to cost before you agree to it. You will get an answer in writing.
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Flexible about how you pay.
Work with us ad hoc, with one itemised invoice at the end of each month, or on a monthly retainer. Our rate is £80 an hour plus VAT, the same for every merchant, whatever the size of the store.
How to check: Read our pricing page, then compare it with any quote you hold.
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We say when a job is not ours.
Paid media and PR, for example, are not done in-house. When a request is outside what we do well, we say so and point you somewhere better.
How to check: Ask us for something we do not do. You get an introduction, not a proposal.
A note on how we work.
When you write to Refined Commerce, you reach me, and I stay your point of contact from the first email onwards.
We are small on purpose: a team of senior engineers, with no account managers and low overheads. That is why we cost less than a typical agency, and why the person you speak to knows your store. It suits a small shop and a large retailer equally well.
We examine a store before we propose anything. What we found, what we would do and what it is likely to cost go to you in writing first.
If your store is in good order, we will say so. If the work is not something we should do, we will say that too, and point you somewhere better.
Rowan BurgessFounder
Reviews in the open.
5.0 from 23 Google reviewsView them all on GoogleQuoted as written, shortened only where marked with an ellipsis.
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… What sets Rowan apart is his approach - he's not just a typical development agency, but rather acts as a seamless, remote extension of our own tech department. … He consistently delivers top-notch work, characterized by lean, clean code and solutions optimized for speed and solid user experience. …
Erlend StunnerBad.no Google review, Erlend Stunner Bad.no case study -
… Every time I’ve emailed them, they’ve been incredibly responsive with quick replies, clear answers, and genuinely helpful support. … The quality of their work is second to none. …
Billy HolmesWebsite Manager, Total Fishing Tackle Google review, Billy Holmes Total Fishing Tackle case study -
… This has turned out to be a very good decision as Rowan has proven to be prompt, professional, efficient and very good at what he does! … We no longer feel like we are in perpetual development. …
Rob LOutdoorLiving.ie Google review, Rob L OutdoorLiving.ie case study -
… Whilst I know Rowan has many clients, he makes us feel like we are his only client which speaks volumes in itself. …
Nic WeschenfelderWeschenfelder Google review, Nic Weschenfelder -
Rowan and his team have been excellent at website development. He is extremely responsive and goes above and beyond to achieve the desired goal. …
Anastasia Laskaris Google review, Anastasia Laskaris
What we work on.
Magento and Adobe Commerce, Hyvä and Shopify, and AI in a store. Nothing else, so the engineer on your store has done the same kind of work before.
- Magento and Adobe CommerceUpgrades, Magento 1 migration, security, technical audits, development, support and integrations.
- HyväLuma to Hyvä migration, Hyvä development, Hyvä Checkout and Hyvä Commerce. Hyvä Silver Partner.
- Shopify and Shopify PlusMagento to Shopify migration, development and support. Shopify Partner.
- AI for ecommerceDone for you, with you, or by your team with us beside you: delivery, content, search and agent-ready data.
A selection of our clients.
See the workSee where your store stands before you commit to anything.
The free Magento Security and Upgrade Health Check: one page, by email, within two working days, read from publicly served pages only. Nothing is accessed or tested, and there is no obligation.