The fastest storefront Magento has ever had, without a replatform, and with the shop open throughout.
We replace the Luma frontend of a Magento Open Source, Adobe Commerce or Mage-OS store with Hyvä, keeping the backend, catalogue, customers, orders, integrations and URLs where they are. Hyvä is the best thing to happen to Magento storefronts: faster for shoppers, simpler to build on and cheaper to change. From a Hyvä Silver Partner working with it since 2020.
What merchants say before they move to Hyvä.
Most of our traffic is on phones, and the store feels slow on every one of them.
Luma loads hundreds of script and style files before a page can be used. Hyvä loads a handful, which is where the speed comes from.
A small change to a product page takes our developers days.
Luma's parts are tangled together, so a small change disturbs a lot. Hyvä's Tailwind and Alpine.js components are simple and independent, so changes cost less.
We were told the only way to get a fast store is to leave Magento.
Not if the backend is doing its job. Hyvä changes the storefront and leaves the platform, admin and integrations alone.
Luma was designed in 2015, before phones were most of the traffic. Hyvä was designed in 2020 to replace it, and it shows on every measure that matters to a shopper or a merchant.
of Magento stores pass Google's Core Web Vitals on a phone. Most of them still use Luma.
HTTP Archive Web Almanac 2025for the main content to load on a phone at four Hyvä stores from our case pages, measured by Google on real customers.
Tile Merchant, Supadance, OutdoorLiving.ie and Dormeolive sites already use Hyvä, 792 of them in the United Kingdom, and the number grew by 30% in a year.
BuiltWith, November 2026; Hyvä, January 2026Six parts, each in the written plan, each done by the engineers who will deploy it.
Every module, custom Luma change and template listed with what will happen to it. The estimate is built on it.
Your design rebuilt faithfully as Hyvä components, or a new design if this is the moment.
Compatibility modules fitted, written by us where none exist, or a replacement recommended.
Keep Magento's checkout through Hyvä's compatibility layer for now, or fit Hyvä Checkout together.
URLs unchanged; titles, structured data and canonicals checked page type by page type.
Built on staging, switched at a quiet hour, with Luma kept ready to switch back to.
Planned in writing, built where you can see it, and switched at a quiet hour.
Send us the store address. A senior engineer reads its release, support status, PHP, headers, hosting and any sign of a hijack.
Within two working daysRelease, PHP, extensions, custom code, templates and traffic shape.
First findings within two working daysAgreed page by page before any component is built. A redesign is signed off as designs first.
Before the build startsTheme, components and compatibility modules built on a copy of your store with your real catalogue, then checkout, payment, search, every device size, accessibility and SEO parity tested.
Most of the projectThe theme switched live with a tested way back. Errors, Core Web Vitals and Search Console monitored in the days after.
A quiet hour agreed with youA Hyvä migration touches one layer of the store. Knowing which layer is most of the reassurance merchants need.
We price the work, not the clock.
Hyvä made its theme free and open source in November 2025, so what you pay for is the work: the number of templates, custom Luma changes and third-party modules decide it. We examine the store first and then give you a written plan and estimate. Hyvä Checkout and Hyvä Commerce are optional paid products from Hyvä, shown separately where you want them.
A store we built on Hyvä, measured by Google from its real shoppers.
Design and Hyvä build for a British dance-shoe maker selling worldwide: the main content loads in 1.3 seconds on a phone for real customers.
Core Web Vitals, real-user data (Chrome UX Report), mobile, 28 days to 31st October 2026. Marks show Google's thresholds.
After having a number of bad experiences with 3rd party developers for Magento we decided to go with Rowan for our last site redesign and upgrade. This has turned out to be a very good decision as Rowan has proven to be prompt, professional, efficient and very good at what he does! …
We adopted Hyvä when it launched and have built on it ever since. It is now the only frontend we build new Magento stores on.
Recognised by Hyvä for the stores we have delivered, with direct access to Hyvä's own team when a project needs it.
The main content of a Hyvä store on our case pages loads in 1.1 seconds on a phone, measured by Google on real visits.
No. Hyvä replaces the frontend layer of Magento and nothing else. Your release, admin, catalogue, customer accounts, order history, integrations, hosting and URLs stay where they are, and your team logs into the same admin the day after the deployment. That is the point of Hyvä: a fast storefront without the cost and risk of moving platform.
The backend parts of every extension keep working, because the backend does not change. Frontend parts need a Hyvä compatibility module: many vendors ship one, Hyvä maintains a library for common modules, and where neither exists we write one or recommend a replacement. Every module is listed in the plan before we estimate.
The URLs do not change, so there is nothing to redirect. We check titles, meta descriptions, headings, structured data and canonicals on the Hyvä pages against the Luma pages before the deployment, and monitor Search Console afterwards. A faster store usually helps rankings rather than harming them.
Hyvä gives a store by far its best chance. Only 35% of Magento stores pass Core Web Vitals on mobile, according to the HTTP Archive Web Almanac, and most of those stores still use Luma; four Hyvä stores on our case pages load their main content in 1.1 to 1.5 seconds on real phones. Google measures the result from real visits, so we measure yours before and after and show you both. Hosting, images and third-party scripts matter too, and the plan covers them.
Yes. The Luma design is rebuilt in Hyvä component by component, usually with small improvements a rebuild makes cheap. Or you can redesign. A straight rebuild is the smaller job.
A store with a standard design and a handful of well-maintained extensions can be moved in a few weeks; one with years of custom Luma work and thirty modules takes longer. The written plan gives you dates before you commit, and the shop stays open throughout.
The Hyvä Theme itself is free and open source, so the cost is the work: the number of templates, custom Luma changes and third-party modules decide it. We examine the store and give you a written plan and estimate before anything starts, with payment usually spread across the project.
The Hyvä Theme is. Hyvä made it free and open source in November 2025. Hyvä Checkout, Hyvä Commerce, Hyvä UI and Hyvä Enterprise are optional paid products, licensed from Hyvä.
Luma still ships with Magento and receives security fixes, but it is built on RequireJS, Knockout.js and jQuery, a stack from 2015 that Adobe no longer develops in any meaningful way. Most new Magento storefronts are now built on Hyvä, and most extension vendors support it.
Yes. Hyvä works on Magento Open Source, Adobe Commerce and Mage-OS. Adobe Commerce features such as B2B company accounts, shared catalogues and staging are supported through Hyvä Enterprise.
Give us the address and we will read what the store already shows the world: release, support status, PHP, headers, hosting and any sign of a hijack. One page, by email, within two working days. Nothing is accessed or tested.
What we would do first. Apply the outstanding security fixes, then plan the upgrade to a supported release.