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CEO
Director — Rowan Burgess
  • Refined Commerce has extensive experience working with some of the worlds most popular ecommerce Refined Commerce has extensive
  • Design and Development
  • Start in 4-5 Business Days
  • Magento, Hyvä and Shopify
Rated excellent, 4.9 average

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17 years of experience in the UK market
Leading UK

Shopify agency

Designing and building beautiful and functional cutting edge Shopify websites

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Rated excellent, 4.9 averages
Rated excellent, 5.0 average

Brands that trust us

So, what's Shopify?

Shopify is a leading ecommerce platform that empowers businesses of all sizes to create, customize, and manage their online stores. It's the third largest online retailer in the U.S., following only Amazon and eBay, making it a significant player in the ecommerce industry.

Shopify supports over 1 million businesses in 175 countries, including 10,000+ using Shopify Plus. With Shopify Plus, businesses gain access to Liquid theme customizations and enhanced APIs for greater flexibility.

Our Shopify services

Key Benefits of Shopify

  • User-Friendly

    Perfect for beginners, Shopify lets you manage your online store effortlessly without any programming knowledge. Control discounts, orders, and more from one centralized dashboard

  • Effective Marketing

    Boost your brand with social media and email integration, powerful analytics, and product review tools

  • Reliable Security

    Shopify ensures PCI compliance, SSL certificates, backups, and malware scanning to protect your store

  • Limitless Expansion

    Access over 3,000 apps and add-ons from the Shopify Marketplace to enhance and extend your website’s functionality

Shopify vs Magento

  • No coding skills needed, quick setup, and simple managements

  • Includes hosting, SSL, PCI compliance, and regular updates

  • 24/7 customer support and extensive documentation

  • Access to over 3,000 apps for extended functionality

  • Wide range of professional, customizable themes

  • High monthly fees and transaction fees unless using Shopify Payments

  • Limited advanced customization, reliance on paid apps

  • Less robust SEO features compared to Magento

  • Highly customizable with full code access

  • Handles large volumes of products and traffic

  • Advanced SEO capabilities

  • No fees on transactions

  • Requires coding knowledge and has a steep learning curve

  • Must manage hosting, security, and updates separately

  • Higher initial setup and development costs

  • No official support for the free version, relies on community support

Who says
you can’t have it all?

We offer the perfect balance between agencies and freelance developers; we aren’t bound by typical agency overheads and limitations, but we retain that passion and professionalism. We’re a team of Magento and Shopify specialists producing some of the most refined ecommerce stores in the UK and beyond

Typical Agency

  • Usually lots of collective experience

  • Professional outfit, commercially responsible

  • Generally good availability and reliability

  • Resource capacity for big/complex projects

  • Full service, industry network covering all ecommerce services

  • Expensive, large overheads

  • Slow to deliver

  • Too many contact points(account managers project managers etc)

  • High staff turnover, loss of knowledge

CEO
  • A single and consistent point of contact

  • Cost effective, hugely competitive rates

  • Professional outfit, commercially responsible

  • Resource capacity for big/complex projects

  • Multi-skilled, well established, experienced team

  • Quick, agile and flexible

  • Can be an extended part of your team

  • Full service, industry network covering all ecommerce services

  • Great reliability and availablility

  • Decades of extensive collective experience

  • No outsourcing

Freelance Developer

  • Quick, agile delivery

  • Can be an extended part of your team

  • Cost effective

  • A single and consistent point of contact

  • No outsourcing

  • Higher risk, lack of commercial accountability

  • Limited capability and capacity

  • Can be unreliable

  • Can be inexperienced

  • Lack of system and comms structure

  • Can be unprofessional

  • Lack of support and continuity

We are true experts in our field

With years of experience, you can trust us to expertly handle your project and proudly add it to our success story

Years Experience17+
Platform Migrations50+
Projects Delivered100+

Frequently Asked Questions

Didn't find the answer to your question?

  • What kind of Shopify businesses do you work with?

    We work with a wide range of businesses, from startups to established enterprises, across various industries, providing tailored ecommerce solutions to meet their specific needs.

  • What Shopify services do you offer?

    We provide comprehensive Shopify services, from initial store setup and design to ongoing maintenance and optimisation. Our expertise covers everything from theme customisation to custom app development.

  • How do you approach Shopify website design?

    Our design process focuses on creating visually appealing and user-friendly stores. We collaborate closely with clients to understand their brand identity and target audience. Our designs are responsive and optimised for all devices.

  • What is your approach to Shopify SEO?

    We integrate SEO best practices into every Shopify project. Our partner SEO team conducts in-depth keyword research and on-page optimisation to improve search engine visibility. Ongoing SEO efforts ensure your Shopify website maintains a strong online presence. We work with trusted SEO partners that provide these services to our clients.

  • How do you ensure website performance and speed?

    Website speed is crucial for user experience and SEO. We optimise Shopify stores for fast loading times by compressing images, minimizing code, and leveraging Shopify's performance features.

  • Do you offer Shopify Plus development?

    Yes, we specialise in Shopify Plus development. Our expertise in this enterprise-level platform allows us to create high-performance stores capable of handling large volumes of traffic and complex functionalities.

  • How do you handle Shopify app integration?

    We carefully select and integrate Shopify apps to enhance store functionality. Our team assesses app compatibility and performance to ensure a seamless user experience.

  • Can you migrate an existing store to Shopify?

    Absolutely. We offer seamless Shopify migration services from almost any other ecommerce platform, including Magento. Our expert team handles product data, customer information, and design elements to ensure a smooth transition.

  • Do you provide Shopify training and support?

    We offer comprehensive training to empower you to manage your Shopify store effectively. Our ongoing support includes troubleshooting, updates, and recommendations for optimisation.

  • How do you measure the success of a Shopify store?

    We use key performance indicators (KPIs) to measure Shopify website performance. This includes tracking metrics like conversion rates, average order value, customer acquisition cost, and return on investment (ROI).

  • What is your pricing structure for Shopify services?

    Our pricing is project-based and tailored to individual client needs. We offer transparent quotes and flexible payment options. We believe in building long-term partnerships and are happy to discuss pricing in more detail during a consultation.

  • How do you handle Shopify theme customisation?

    We offer custom Shopify theme development to align with your brand identity and business goals. Our designers and developers work together to create unique and visually appealing themes.

  • What is your Shopify development process?

    Our development process involves a thorough understanding of your business goals and target audience. We follow agile methodologies, ensuring flexibility and collaboration throughout the project.

  • Can you help with Shopify app development?

    We have a long history and wide experience of creating custom apps for Shopify to match any requirements you might have. We start with a detailed consultation to understand your requirements, followed by planning, development, testing, and deployment, ensuring the app meets your needs and integrates seamlessly.

  • How long does a typical Shopify project take?

    Project timelines vary depending on the project scope and complexity. We provide detailed project timelines during the initial consultation and maintain open communication throughout the process.

  • Do you offer ongoing support and maintenance for Shopify sites?

    Yes, we provide comprehensive post-launch support, including regular updates, performance monitoring, security updates, and technical assistance to keep your site optimised.

  • What makes your agency different from other Shopify agencies?

    We focus on delivering high-quality, customised ecommerce solutions with a client-centric approach, ensuring each project is handled with professionalism and attention to detail.

  • Where are you located?

    We're based in London, but we work remotely with Shopify clients across the globe.

  • Are you able to meet clients?

    When necessary (and when budget permits), we're happy to travel to visit Shopify clients in person for discovery meetings and review sessions to discuss their Shopify projects.

  • How quickly can you make a start on my project?

    As soon as the scope of work is agreed, the contract is signed and a deposit payment has been made, we can make an immediate start.

  • Why Shopify?

    Shopify allows merchants to get up and running online with ease, without the headache and complication that may come with other platforms. The primary advantage is it's ease of use compared with other platforms (like Magento), which allows you to focus on growing your business.

  • Can you provide references from other clients for your Shopify services?

    Yes, we can provide references and case studies from other clients we have successfully partnered with, demonstrating our ability to deliver high-quality results.

  • Responsibility & Non Disclosure

    We completely respect the privacy needed by my clients. We do not pursue any recognition for work undertaken and will be happy to sign an NDA where preferred.

  • Liability & Indemnity Insured

    As is the nature of providing digital services, there’s always a small chance things do not go strictly according to plan. We maintain a Professional Indemnity insurance cover, for your peace of mind.

Trusted by store owners
and agencies worldwide

Rated excellent, 4.9 averages
Rated excellent, 5.0 average
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Amy Cook
  • High quality service and super-fast response times. We've been working with Rowan for 2 years now and his knowledge and expertise has been vital for our online business growth. The other outstanding quality he has is his response time, especially in emergency situations

    Naveed Khan
  • Extremely professional, polite and friendly gentleman. He really knows his stuff and was able to teach me- a complete novice how to set up and maintain my e-commerce shop.

    Kirsty
  • Working with Rowan has been easy. He is straight to the point and manages to break down each area of the website so that it's a simple discussion every time. Rowan has helped me with 3 projects so far and will be starting the fourth shortly.

    Amy Cook
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Very very happy!!

    Phil Battersby
  • Fantastic service. Real attention to detail and care taken every step of the way. Did a lot of complicated Magento development for us. Will definitely use again.

    Sarah Turnbull
  • Highly recommended Magento web developer. Experienced, efficient, good communication, good advice given, looking forward to working together moving forward.

    Kat Braganza
CEO
Director — Rowan Burgess

Let's plan a meeting to review your objectives

Regardless of our compatibility, I'll provide a valuable second opinion and recommendations on optimising your ecommerce site for success