From Lagging to Laser-Focused

We stepped in to completely revamp Lasermaster’s online presence, creating a responsive, modern, and visually engaging website on Shopify. Through strategic design and a user-friendly layout, we enhanced product visibility and simplified the purchasing process, allowing customers to find and purchase laser cutting solutions with ease. Our work resulted in significant improvements in both customer engagement and online sales, as the new site showcased Lasermaster’s products and services in a way that truly represented their quality. By building a site optimised for speed, usability, and aesthetic appeal, we turned their website into a powerful tool for growth, boosting their credibility and driving measurable sales increases.

Drawing inspiration from Lasermaster's precision-focused approach to metalwork, our design team crafted a bespoke visual language that elevates their digital presence. We developed a series of custom icons that perfectly capture their specialized services - from detailed laser cutting and metal fabrication to precise folding and welding processes. These meticulously designed icons maintain a consistent stroke weight and geometric style, creating a cohesive visual system that guides visitors through Lasermaster's service offerings.

At the heart of Lasermaster's new website is our innovative "Easy Order" system, engineered to transform the complex process of custom metal fabrication into a seamless digital experience. This system empowers users to specify dimensions, shapes, and finishes directly on the website, making it simple for customers to visualize and order precisely tailored metal pieces. With an intuitive interface, the Easy Order tool guides customers through the customization steps, providing real-time updates on design changes and pricing, ultimately enhancing user experience and making custom orders seamless and efficient. All powered by the flexible Shopify platform.

Leveraging Shopify's robust platform capabilities, we architected an intuitive navigation system that streamlines access to Lasermaster's comprehensive service catalogue. The reimagined menu structure organises their diverse offerings - from precision laser cutting and metal folding to welding and finishing services - into logical, easy-to-browse categories with clear visual hierarchies. We implemented a custom mega-menu solution that allows users to quickly scan all available services at a glance, complete with descriptive icons and brief service summaries. The mobile-responsive design ensures this sophisticated navigation system works seamlessly across all devices, while strategic internal linking throughout the site helps users naturally discover related services. By incorporating smart breadcrumbs and persistent navigation elements, customers can effortlessly explore Lasermaster's full range of metal fabrication capabilities without ever feeling lost in the process.

By harnessing the power and scalability of the Shopify platform, we were able to deliver a website that not only reflected Lasermaster's brand excellence but also empowered their customers and streamlined their business operations. The new "easy order" system and intuitive navigation have resulted in a significant increase in sales and customer engagement. Lasermaster is now perfectly positioned to capitalise on their online potential, leaving the frustrations of the past behind and embracing a bright future powered by Shopify.