A Showstopping Creation
Supadance was founded over 50 years ago by Mick Free, a talented shoe maker who lived next door to dance teachers. These teachers informed him that there were no specific shoes available for ballroom dancing, and Free saw an opportunity to fill this gap in the market.
- Industry
Clothing & Fashion
- Location
UK
- Platform
Shopify
Hyvä reimagination
Supadance, a world-renowned online dance shoe retailer, pirouetted towards us seeking a website that mirrored their innovative spirit. Their existing platform, while functional, couldn't keep pace with their artistic vision and growing customer base.
Our solution? A complete website rebuild powered by the cutting-edge Hyvä theme for Magento 2. Hyvä's architecture granted us freedom to create a visually captivating and user-friendly experience that embodied Supadance's brand identity.
With a website that danced to their design vision and met their customer needs, Supadance cemented their position as a leader in the online dance footwear industry.
Mobile first
The previous desktop-centric design failed to deliver a seamless experience for mobile shoppers, a crucial demographic in the dancewear market.
Prioritizing mobile-first design principles, our approach involved meticulously crafting the user interface for smaller screens and then optimizing it for larger displays. The result? A website that intuitively adapts to any device, ensuring a flawless shopping experience for all.
Supadance saw a significant increase in mobile traffic and conversions, reflecting the ease of use on smartphones and tablets. Bounce rates plummeted as customers effortlessly navigated the product range and completed purchases. By prioritizing mobile-first design, we empowered Supadance to meet the evolving needs of their audience and solidify their position as a leader.
Feature rich
The previous solution, while functional, lacked the depth of features needed to showcase the Supadance extensive product range and elevate the customer experience.
We developed a comprehensive solution brimming with user-centric features. We meticulously integrated detailed product information pages, complete with size guides and care instructions. Intuitive filtering and sorting options empowered dancers to refine their search by style, material, and fit, ensuring they found the perfect match. Interactive features like personalized recommendations and dance style inspiration guides further enriched the shopping journey.
The impact was significant. Increased product data visibility, coupled with the engaging features, led to a dramatic rise in conversion rates and sales.
Let's plan a meeting to review your objectives
Regardless of our compatibility, Director Rowan Burgess provide a valuable second opinion and recommendations on optimising your ecommerce site for success
A twist of success
Supadance's online transformation transcended a simple website rebuild. We meticulously considered every touchpoint, from the Hyvä Theme's lightning-fast performance to the curated product information tailored for dancers of all levels. This laser focus on user experience resonated deeply with Supadance's target market, shattering conversion rate goals and propelling them beyond their initial ambitions.
Supadance's success is a testament to the power of strategic planning and meticulous execution, a formula we can replicate to elevate your ecommerce brand to new heights.
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Let's plan a meeting to review your objectives
Regardless of our compatibility, I'll provide a valuable second opinion and recommendations on optimising your ecommerce site for success