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CEO
Director — Rowan Burgess
  • Refined Commerce has extensive experience working with leading Magento and Shopify retailers
  • Design and Development
  • Start in 4-5 Business Days
  • Magento, Hyvä and Shopify
Rated excellent, 4.9 average

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The no-nonsense Magento, Hyvä and Shopify experts

A UK leading

ecommerce web agency

. Scale your project faster, more affordably and avoid common agency headaches
or see what we do
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  • Total Fishing Tackle

    Outstanding service! Our website looks fantastic and functions perfectly

  • Supadance

    Highly skilled team! Delivered a sleek, user-friendly site on time

  • Dormeo UK

    Impressive work! They transformed our vision into a stunning website

  • NAMES

    Professional and efficient. Our site has never been better!

  • Bad.no

    Great experience! Exceptional design and seamless functionality.

  • Moonraker

    Excellent support! They exceeded our expectations in every way

  • AIDA Shoreditch

    Creative and reliable. Our site stands out beautifully now

  • Crew Ready

    Fast and effective! Our new website is a huge hit with users

  • Everything stone

    Superb quality! The website is modern, fast, and user-friendly

  • Millie Mackintosh

    Top-notch developers! Our website traffic increased significantly

Rated excellent, 4.9 average
Rated excellent, 5.0 average

Who says
you can’t have it all?

We offer the perfect balance between agencies and freelance developers; we aren’t bound by typical agency overheads and limitations, but we retain that passion and professionalism. We’re a team of Magento and Shopify specialists producing some of the most refined ecommerce stores in the UK and beyond

Typical Agency

  • Usually lots of collective experience

  • Professional outfit, commercially responsible

  • Generally good availability and reliability

  • Resource capacity for big/complex projects

  • Full service, industry network covering all ecommerce services

  • Expensive, large overheads

  • Slow to deliver

  • Too many contact points(account managers project managers etc)

  • High staff turnover, loss of knowledge

CEO
  • A single and consistent point of contact

  • Cost effective, hugely competitive rates

  • Professional outfit, commercially responsible

  • Resource capacity for big/complex projects

  • Multi-skilled, well established, experienced team

  • Quick, agile and flexible

  • Can be an extended part of your team

  • Full service, industry network covering all ecommerce services

  • Great reliability and availablility

  • Decades of extensive collective experience

  • No outsourcing

Freelance Developer

  • Quick, agile delivery

  • Can be an extended part of your team

  • Cost effective

  • A single and consistent point of contact

  • No outsourcing

  • Higher risk, lack of commercial accountability

  • Limited capability and capacity

  • Can be unreliable

  • Can be inexperienced

  • Lack of system and comms structure

  • Can be unprofessional

  • Lack of support and continuity

Our ecommerce services

Refined Commerce has extensive experience working with some of the world's most popular ecommerce platforms and maintains close partnerships with industry leading ecommerce services

  • Development

    Our certified Magento and Shopify developers create world-class exciting and future-proof stores simply unrivalled by the competition
  • Agency Support

    Managing clients and developers can be difficult, your client’s trust and satisfaction can suffer as a result. We help resource agencies to deliver high quality work at rapid speed
  • Design

    Stand out from the competition with a beautifully unique website. We only produce fully bespoke designs tailored to your brand. No off-the-shelf themes here!
  • Support & Maintenance

    Ensure your website is in the best condition possible to maximise performance and sales with our ongoing support and maintenance packages
  • Migrations

    Seamlessly migrate from any platform Shopify, Magento or Adobe Commerce. We’re certified experts and will handle everything
  • CEO

    I’m ready to discuss your project right now

    Ensure your website is in the best condition possible to maximise performance and sales

The UK’s Leading Hyvä Experts

Powering your ecommerce goals with over 17 years of industry experience

  • Cut costs

    A super streamlined process with low overheads means we can pass on those cost savings for you

  • Deliver faster

    With a lean team of serious specialists, we deliver work far quicker than a typical agency

  • Reduce fricton and frustration

    No account managers, just a single point of contact for all your needs

  • Know you’re in safe hands

    With decades of industry experience, your business couldn’t be in safer hands

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What makes us special

about
Low overheads and a streamlined, time-tested process allow us to deliver projects that not only elevate our clients businesses well beyond their competition, but we can also accommodate a wide range of budgets - something typical Magento and Shopify agencies simply cannot compete with
Director — Rowan Burgess

Trusted by store owners
and agencies worldwide

Rated excellent, 4.9 averages
Rated excellent, 5.0 average
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Amy Cook
  • High quality service and super-fast response times. We've been working with Rowan for 2 years now and his knowledge and expertise has been vital for our online business growth. The other outstanding quality he has is his response time, especially in emergency situations

    Naveed Khan
  • Extremely professional, polite and friendly gentleman. He really knows his stuff and was able to teach me- a complete novice how to set up and maintain my e-commerce shop.

    Kirsty
  • Working with Rowan has been easy. He is straight to the point and manages to break down each area of the website so that it's a simple discussion every time. Rowan has helped me with 3 projects so far and will be starting the fourth shortly.

    Amy Cook
  • Easy to work with and very knowledgeable. Answers all my questions quickly and actions all tasks professionally. Would definitely recommend!

    Very very happy!!

    Phil Battersby
  • Fantastic service. Real attention to detail and care taken every step of the way. Did a lot of complicated Magento development for us. Will definitely use again.

    Sarah Turnbull
  • Highly recommended Magento web developer. Experienced, efficient, good communication, good advice given, looking forward to working together moving forward.

    Kat Braganza

Frequently Asked Questions

Didn't find the answer to your question?

  • What platforms do you specialise in for ecommerce development?

    We specialise in developing and maintaining ecommerce websites on Magento 2, Adobe Commerce, and Shopify platforms, providing tailored solutions to meet your business needs.

  • How do you approach the design and development process?

    We start with a detailed consultation to understand your goals and requirements. Our process includes planning, design, development, testing, and launch, followed by ongoing support and optimisation.

  • Do you offer ongoing support and maintenance?

    Yes, we provide comprehensive support and maintenance services post-launch, including updates, performance monitoring, security patches, and technical assistance to ensure your site remains optimised.

  • What makes your agency different from others?

    We focus on delivering high-quality, customised ecommerce solutions with a client-centric approach. Our team of experts ensures that each project is handled with the utmost professionalism and attention to detail, providing exceptional results tailored to your specific needs.

  • How do you ensure the security of the ecommerce sites you develop?

    We implement robust security measures, including regular updates, security patches, and adherence to best practices, to ensure your site remains secure and protected against threats.

  • Do you offer SEO services for ecommerce sites?

    Not directly. We work with trusted SEO partners that provide these services to our clients.

  • How do you handle project timelines and deadlines?

    We use detailed project management methodologies, clear timelines, and regular progress updates to ensure all projects stay on schedule and meet deadlines.

  • Can you customise themes for Magento and Shopify?

    Every Magento, Adobe Commerce or Shopify website webuild is uniquely bespoke, aligning with your brand to elevate your business above the competition.

  • What is your pricing structure for ecommerce projects?

    Our pricing is project-based, considering the scope and complexity of each project. We offer competitive rates that reflect the high quality and expertise of our services.

  • How do you handle urgent project requests?

    We allocate resources efficiently to manage urgent project requests, ensuring timely delivery while maintaining high standards of quality and performance.

  • Can you provide references from other clients?

    Yes, we can provide references and case studies from other clients we have successfully partnered with, demonstrating our ability to deliver high-quality results.

  • Where are you located?

    We're based in London, but we work remotely with clients across the globe.

  • Are you able to meet clients?

    When necessary (and when budget permits), we're happy to travel to visit clients in person for discovery meetings and review sessions.

  • What sort of clients do you work with?

    We work with clients local, national and even international.


    No Magento client is too small or too big. We’ve helped many start-ups on tiny budgets get to where they want to be online with the Hyvä theme, all the way to clients turning over £200m+ per year online.

  • How do you manage tasks?

    We believe as a client you should have full visibility of progress, which is why we typically implement a task management platform like Asana that you have full access to.


    That means you know what’s happening when, what’s being worked on and what to expect next. Communication regarding tasks is kept in the right place so it’s easy to keep track.

CEO
Director — Rowan Burgess

Let's plan a meeting to review your objectives

Regardless of our compatibility, I'll provide a valuable second opinion and recommendations on optimising your ecommerce site for success